The RedBook Insider: What’s really driving used car pricing?
Plenty has been written about record used car prices with much of the blame firmly attributed to the lack of new car supply. While very strong consumer demand has also contributed, the forgotten driver is higher new car prices.
The RedBook Insider: From the Experts – EV Residuals
It’s very hard these days to publish any type of industry update without commentating on Electric Vehicles (EV) and the subject of their residual values (RV) is a hot topic.
The RedBook Insider: Retail Offers on the Way Back
Nothing hints more to a return to ‘normal’ trading conditions than brands advertising special retail offers to entice buyers into the market. While not all offers represent genuine savings, they are a signal to the market that brands are restocked and wanting to increase the pace of new vehicle sales.
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The RedBook Insider: The Return of Badge Engineering: Can a Familiar Logo Sell Unfamiliar Tech?21st September 2026
